Why is pumpkin spice seasonal?
Pumpkin has undeniable staying power, according to Bryla. The popular flavor starts to sneak in in July and sticks around through November. “Pumpkin season goes beyond menu items and plays to the emotions and memories it evokes for consumers – feelings of cozy sweater weather and comforting flavors,” Bryla said.
Pumpkin has undeniable staying power, according to Bryla. The popular flavor starts to sneak in in July and sticks around through November. “Pumpkin season goes beyond menu items and plays to the emotions and memories it evokes for consumers – feelings of cozy sweater weather and comforting flavors,” Bryla said.